Temporal Decay, Reinstatement, and Debiasing of Self-Deception

Zoë Chance, Yale School of Management, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Dan Ariely, Duke University, USA
Self-deception can have positive and negative effects on well-being. We explore the decay of self-deception over time, the reinstatement of self-deception, and the effect of an attentional intervention, across multiple opportunities to cheat and self-deceive. Together, these studies offer insight into how, and particularly when, self-deception can be attenuated.
[ to cite ]:
Zoë Chance, Francesca Gino, Michael Norton, and Dan Ariely (2013) ,"Temporal Decay, Reinstatement, and Debiasing of Self-Deception", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.