What Experiences Make Us Most Happy - the Ordinary Or the Extraordinary?

Amit Bhattacharjee, Dartmouth College, USA
Cassie Mogilner, The Wharton School, University of Pennsylvania, USA
Though we know that experiential (vs. material) purchases lead to greater happiness, which experiences should we pursue? We demonstrate that consumers that view the future as extensive gain the most happiness from uncommon, extraordinary experiences. Meanwhile, when time is seen as limited, common, ordinary experiences are increasingly associated with happiness.
[ to cite ]:
Amit Bhattacharjee and Cassie Mogilner (2013) ,"What Experiences Make Us Most Happy - the Ordinary Or the Extraordinary?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.