The Altruistic Side of Sharing: Giving Misery Company By Sharing Personal Negative Experiences

Troy Campbell, Duke University, USA
Dan Ariely, Duke University, USA
Though people often wish not to talk about their own negative experiences, we find people act socially altruistically and share these experiences to provide social comparison benefits for others. This sharing behavior is higher with recipients in negative (especially unchangeable) situations and higher for friends, though occurs also for acquaintances.
[ to cite ]:
Troy Campbell and Dan Ariely (2013) ,"The Altruistic Side of Sharing: Giving Misery Company By Sharing Personal Negative Experiences", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.