Is Variety the Spice of Love?

Jordan Etkin, Duke University, USA
Doing things with your partner is important to maintaining good romantic relationships, but couples may differ in the variety of activates they do. Five experiments demonstrate doing varied (similar) joint-activities benefit relationships perceived to be in early (later) stages. These effects are driven by feelings of excitement (stability).
[ to cite ]:
Jordan Etkin (2013) ,"Is Variety the Spice of Love?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.