How Do Friends and Strangers Interpret Shared Experiences? Synchrony As Relationship-Bolstering Or Experience-Heightening

Suresh Ramanathan, Texas A&M University, USA
Kathleen Vohs, University of Minnesota, USA
Ann L. McGill, University of Chicago, USA
Two studies show that greater synchrony in evaluations of a shared experience: (1) boosts rapport for friends but not strangers, and (2) improves evaluations of the experience for strangers but not friends. When participants misattributed their synchrony to seating quality, evaluations no longer differed across friends and strangers.
[ to cite ]:
Suresh Ramanathan, Kathleen Vohs, and Ann L. McGill (2013) ,"How Do Friends and Strangers Interpret Shared Experiences? Synchrony As Relationship-Bolstering Or Experience-Heightening", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.