Focus on Your Feelings - But the Right Ones: Insights on the Processes of Ego Depletion

Nina Belei, Radboud University Nijmegen, The Netherlands
Claudia Jasmand, Imperial College London, UK
Brian Sternthal, Northwestern University, USA
This research examines the role of feelings in stimulating versus eliminating the depletion effect. We demonstrate the differential effects of feelings signaling a need to spend less additional resources (e.g., fatigue) versus more additional resources (e.g., hunger) on depleted consumers’ self-regulatory behavior.
[ to cite ]:
Nina Belei, Claudia Jasmand, and Brian Sternthal (2013) ,"Focus on Your Feelings - But the Right Ones: Insights on the Processes of Ego Depletion", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.