Conspicuous Consumption Reflects How Redistribution Influences Perceived Social Justice

Barbara Briers, Tilburg University, The Netherlands
Klaus Wertenbroch, INSEAD, France and University of Pennsylvania, USA
Breagin K. Riley, Syracuse University, USA
We examine how redistribution preferences affect the value of status consumption: people who favor less (more) fiscal redistribution value status consumption more as a meaningful signal because they consider income more deserved (i.e., a stronger belief in a just world). Data come from a national consumer survey and two experiments.
[ to cite ]:
Barbara Briers, Klaus Wertenbroch, and Breagin K. Riley (2013) ,"Conspicuous Consumption Reflects How Redistribution Influences Perceived Social Justice", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.