With Friends Like These Who Needs Money? Three Tests of the Substitutability Hypothesis of Money and Social Support

Kathleen Vohs, University of Minnesota, USA
Jannine D. Lasaleta, University of Minnesota, USA
Money is a tool used to extract benefits from society, which also happens through relationships with others. We tested the substitutability hypothesis, which states that people treat money and social support as interchangeable resources. Three experiments demonstrated that reminders of how much one is socially supported decrease motivation for money.
[ to cite ]:
Kathleen Vohs and Jannine D. Lasaleta (2013) ,"With Friends Like These Who Needs Money? Three Tests of the Substitutability Hypothesis of Money and Social Support", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.