Revealing Painful Truths: the Impact of Friends on Self-Reports of Health-Related Behavior

Reto Hofstetter, University of Lugano, Switzerland
Christian Hildebrand, University of St. Gallen, Switzerland
Andreas Herrmann, University of St. Gallen, Switzerland
Joel Huber, Duke University, USA
We propose a novel approach utilizing the information among friends in social networks that provides incentives for truthful responding in consumer surveys. In a series of studies, we show that the approach induces greater truth-telling by having respondents being rewarded if their answers agree with friends’ predictions.
[ to cite ]:
Reto Hofstetter, Christian Hildebrand, Andreas Herrmann, and Joel Huber (2013) ,"Revealing Painful Truths: the Impact of Friends on Self-Reports of Health-Related Behavior", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.