Philosophies of Happiness: Preferences For Experienced and Remembered Happiness

Cassie Mogilner, The Wharton School, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA
Do people prefer a life they would experience as happy or a life they would remember as happy? We document a mismatch: People exhibit a long-term preference for experienced happiness – yet in the moment, consistently choose remembered happiness.
[ to cite ]:
Cassie Mogilner and Michael Norton (2013) ,"Philosophies of Happiness: Preferences For Experienced and Remembered Happiness ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.