What Was I Thinking? Effect of Construal on Memory-Based Choice

Ernest Baskin, Yale University, USA
Cheryl Wakslak, University of Southern California, USA
Nathan Novemsky, Yale University, USA
While research in construal level theory typically looks at one-time decisions, we consider decisions that require learning over time. In a series of studies, we show when construal acts through attribute weighting at the point of information retrieval rather than attentional processes in information encoding.
[ to cite ]:
Ernest Baskin, Cheryl Wakslak, and Nathan Novemsky (2013) ,"What Was I Thinking? Effect of Construal on Memory-Based Choice", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.