Changing the Way We Think About Consumer Financial Decision-Making: Bridging Theory, Practice, & Relevance in Household Financial Decision-Making

Avni Shah, Duke University, USA
This session examines the emerging topic of consumer financial decision-making. Researchers will discuss 1) successful ways that consumer behavior research has influenced financial decision-making, 2) ways to encourage researchers to study consumer behavior theory through the lens of household financial decision-making, and 3) directions for future research.
[ to cite ]:
Avni Shah (2013) ,"Changing the Way We Think About Consumer Financial Decision-Making: Bridging Theory, Practice, & Relevance in Household Financial Decision-Making", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.