Do You Have to Look Like a Human to Be Smart? An Exploratory Study of the Influence of Anatomy and Expressivity of Domestic Robots

Alain Goudey, Reims Management School, France
Gaël Bonnin, Reims Management School, France
The study of the influence of anatomy and expressivity of robots shows that expressivity is as important as anatomy to generate positive reactions. Introducing the use of Internet on a smartphone as a covariate changes the structure of relationships. It suggests technological maturity to modify the influence of robot design.
[ to cite ]:
Alain Goudey and Gaël Bonnin (2013) ,"Do You Have to Look Like a Human to Be Smart? An Exploratory Study of the Influence of Anatomy and Expressivity of Domestic Robots", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.