Entering Consumption: a Greeter At the Store Entrance Positively Influences Customers' Spending, Satisfaction, and Employee Perceptions

Tobias Otterbring, Service Research Center, Karlstad University, Sweden
Christine Ringler, Rutgers Business School, Rutgers University, USA
Nancy J. Sirianni, Northeastern University, USA
Anders Gustafsson, Service Research Center, Karlstad University, Sweden
This research investigates how a greeter at the store entrance affects consumer behavior and attitudes. We find that customers’ employee perceptions, satisfaction, and approach behavior are positively influenced by a greeter, but somewhat differently between males and females. Findings are discussed in terms of suspiciousness, evolutionary psychology, and similarity-attraction theory.
[ to cite ]:
Tobias Otterbring, Christine Ringler, Nancy J. Sirianni, and Anders Gustafsson (2013) ,"Entering Consumption: a Greeter At the Store Entrance Positively Influences Customers' Spending, Satisfaction, and Employee Perceptions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.