Thanks But No Thanks: the Impact of Gratitude on Consumer Self-Regulation

Marina Carnevale, Fordham University, USA
Stephen J. Gould, Baruch College, CUNY, USA
Rania W. Semaan, American University of Sharjah, UAE
Despite the plethora of beliefs about the beneficial effects of gratitude, very little evidence exists supporting a cause-effect relationship between gratitude and individuals’ well-being. In this research we aim at addressing this gap in literature by exploring how gratitude can directly impact individuals’ own well-being and preferences.
[ to cite ]:
Marina Carnevale, Stephen J. Gould, and Rania W. Semaan (2013) ,"Thanks But No Thanks: the Impact of Gratitude on Consumer Self-Regulation", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.