Do Restrained Eaters Identify As Dieters? Exploring the Role of Self-Concept in the Consumption of Restrained Eaters

Keri Kettle, University of Miami, USA
Katherine Loveland, HEC Montreal, Canada
Gerald Häubl, University of Alberta, Canada
This paper examines the effect of a general self-concept prime (signing one’s name) on the self-regulatory efforts of restrained and non-restrained eaters. We demonstrate that activating the self-concept induces restrained eaters to consume more food by inhibiting their chronic tendency to think about dieting and weight-control.
[ to cite ]:
Keri Kettle, Katherine Loveland, and Gerald Häubl (2013) ,"Do Restrained Eaters Identify As Dieters? Exploring the Role of Self-Concept in the Consumption of Restrained Eaters", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.