The Role of Technology in Children’S Food Environment: Exploring Intra-Familial Dynamics ACRoss Cultures

Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa
Amandeep Takhar, University of Bedfordshire, UK
Emiko Amano, Kanto-Gakuin University, Japan
Nigel Chiweshe, University of KwaZulu-Natal, South Africa
Evelyn Derera, Universityof KwaZulu-Natal, South Africa
We demonstrate how family meal times and the associated rituals are evolving through the consumption of technology. Our findings reveal a technological generational gap as parents interpreted technology as being negative, whereas the digital natives, younger generation perceived technology as being a positive tool during mealtimes.
[ to cite ]:
Pepukayi Chitakunye, Amandeep Takhar, Emiko Amano, Nigel Chiweshe, and Evelyn Derera (2013) ,"The Role of Technology in Children’S Food Environment: Exploring Intra-Familial Dynamics ACRoss Cultures", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.