Religiosity and Acculturation Through Apparel Consumption Amongst North African Migrant Women in France

Ranam Alkayyali, UPEC, ESCP Europe, France
I explore how North African Muslim migrant women construct clothing symbolism to gain power over their bodies in French culture which perceives its culture superior to others. Whilst migrant women with low religiosity abdicate religious dress for better integration, highly religious participants challenge the secular state by theatralizsing their Burqa.
[ to cite ]:
Ranam Alkayyali (2013) ,"Religiosity and Acculturation Through Apparel Consumption Amongst North African Migrant Women in France", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.