The Halal Nail Polish: Religion and Body Politics in the Marketplace

Ozlem Sandıkcı, Faculty of Business Administration, Bilkent University, Turkey
The launch of halal nail enamel suitable for prayer offers a case to interrogate the complex ways through which social, cultural, material and religious interpretations of body intersect with marketplace dynamics, informing identities and discussing the increasingly instrumental role market actors’ play in the construction and maintenance of pious self
[ to cite ]:
Ozlem Sandıkcı (2013) ,"The Halal Nail Polish: Religion and Body Politics in the Marketplace", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.