Childhood Obesity: Is Advertising the Culprit?

Stephan Dahl, University of Hull, UK
Debra Desrochers, Westminster University, UK
We present a meta-analysis of recent studies into the size of the effect of advertising on children. We find that only experimental studies have a small effect, while observational studies show no long-term effect. Discussions of implications for regulation and further research follow.
[ to cite ]:
Stephan Dahl and Debra Desrochers (2013) ,"Childhood Obesity: Is Advertising the Culprit?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.