Emerging Market (Sub)Systems and Consumption Field Refinement

Sofia Ulver, Lund University, Sweden
Carys Egan-Wyer, Lund University, Sweden
Ulf Johansson, Lund University, Sweden
Jon Bertilsson, Lund University, Sweden
Marcus Klasson, Lund University, Sweden
In this conceptual paper, we introduce a meso-level theoretical framework (Consumption Field Refinement) to explain the development of market systems and suggest methods for researching this development. Our framework centres on the idea that the market system consists of interlinked subsystems (consumption fields), each focused on a particular consumption activity.
[ to cite ]:
Sofia Ulver, Carys Egan-Wyer, Ulf Johansson, Jon Bertilsson, and Marcus Klasson (2013) ,"Emerging Market (Sub)Systems and Consumption Field Refinement", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.