Viewing the Creation and Reproduction of Racial Stratification Through Consumption: Life Histories of the Black Middle Class in America

David Crockett, University of South Carolina, USA
Through exploring life histories of Black middle-class families, I document the racial stratifications of the American marketplace. Recognizing the historical conditions specific to late capitalism that perpetuate racial stratifications, I demonstrate how the Black consumer’s racial and class identity is protected by origin myths yet challenged by generational differences.
[ to cite ]:
David Crockett (2013) ,"Viewing the Creation and Reproduction of Racial Stratification Through Consumption: Life Histories of the Black Middle Class in America", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.