You Touch It, You Buy It: Cross-Cultural Differences in Consumers’ Attitudes Towards Local Food

Wided Batat, University of Lyon 2, France
Marie Lachance, University of Laval, Canada
Maryse Côté-Hamel, Concordia University, Canada
Why do some consumers go out of their way to buy local food, while others do not bother? Findings from semi-structured interviews with French and Canadian consumers suggest that non-diagnostic tactile information about food acquired even as children translates into persistent positive attitudes and evaluations of local food and producers
[ to cite ]:
Wided Batat, Marie Lachance, and Maryse Côté-Hamel (2013) ,"You Touch It, You Buy It: Cross-Cultural Differences in Consumers’ Attitudes Towards Local Food", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.