The Effect of an Abstract Vs. Concrete Mindset on Coping Behavior in Negative Emotion-Laden Trade-Offs

David Alexander, University of St. Thomas, USA
John Sailors, University of St. Thomas, USA
We examine how assuming an abstract or concrete mindset changes the negative emotion generated by difficult trade-offs. We show that assuming an abstract mindset reduces perceptions of the negatively emotional stress in difficult trade-offs and explore the lower levels of coping behavior during choice that result.
[ to cite ]:
David Alexander and John Sailors (2013) ,"The Effect of an Abstract Vs. Concrete Mindset on Coping Behavior in Negative Emotion-Laden Trade-Offs", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.