Self-Affirmation Has the Power to Offset the Harmful Effects of Money Reminders

Ji Kyung Park, University of Delaware, USA
Kathleen Vohs, University of Minnesota, USA
Past research has shown that money reminders encourage the pursuit of personal goals and separateness from others, which ultimately detracts from the interpersonal self. We proposed and found that self-affirmation reduces these adverse effects of money primes, and enhances people’s motivation to care about others.
[ to cite ]:
Ji Kyung Park and Kathleen Vohs (2013) ,"Self-Affirmation Has the Power to Offset the Harmful Effects of Money Reminders", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.