The Multifaceted Role of Affect in Self-Affirmation Effects

William M. P. Klein, National Cancer Institute and University of Pittsburgh, USA
Peter R. Harris, University of Sussex, UK
Rebecca Ferrer, National Cancer Institute, USA
Although it has little direct influence on general affect, self-affirmation has a multifaceted relationship with general and specific affective experiences. We argue that positive affect buttresses (and negative affect minimizes) salutary effects of self-affirmation, and that self-affirmation increases task-related negative affect but also reduces impairment of performance by chronic stress.
[ to cite ]:
William M. P. Klein, Peter R. Harris, and Rebecca Ferrer (2013) ,"The Multifaceted Role of Affect in Self-Affirmation Effects", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.