Consuming to Support the Free Market: the Effects of Economic System-Justification on Consumer Preferences

Matthew Maxwell-Smith, Ivey Business School, Western University, Canada
June Cotte, Ivey Business School, Western University, Canada
Allison Johnson, Ivey Business School, Western University, Canada
Political system-justification tendencies have affected consumption behaviors, although the influence of economic system-justification has not been investigated systematically. Three studies showed that economic system-justification predicted consumption habits that support companies and industries which feature prominently within the current economic system, even if such behaviors undermined people’s own health interests.
[ to cite ]:
Matthew Maxwell-Smith, June Cotte, and Allison Johnson (2013) ,"Consuming to Support the Free Market: the Effects of Economic System-Justification on Consumer Preferences", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.