Monetary Reminders Lead to Exchange Orientation and Emotion Suppression

Yuwei Jiang, Hong Kong Polytechnic University, Hong Kong, China
Zhansheng Chen, University of Hong Kong, Hong Kong, China
Robert S. Wyer, Chinese University of Hong Kong, Hong Kong, China
Activating the concept of money increases individuals’ disposition to perceive themselves in an exchange interpersonal relationship; this leads them to suppress their emotional expressions and to expect others to do likewise. Money-primed participants also judged others’ emotions to be more extreme and avoided interacting with persons who displayed these emotions.
[ to cite ]:
Yuwei Jiang, Zhansheng Chen, and Robert S. Wyer (2013) ,"Monetary Reminders Lead to Exchange Orientation and Emotion Suppression", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.