Does Reducing Nutritional Information Complexity Promote Healthier Food Choices?

Hristina Dzhogleva, University of Pittsburgh, USA
Jeff Inman, University of Pittsburgh, USA
Jim Maurer, Catalina Marketing Corporation, USA
We examine how the ease-of-processing of nutritional information at the point of purchase impacts consumers’ food choices. Our work reveals that facilitating consumers’ understanding of nutritional information by disclosing nutritional facts in a simple and easy-to-process format can help them make healthier food decisions.
[ to cite ]:
Hristina Dzhogleva, Jeff Inman, and Jim Maurer (2013) ,"Does Reducing Nutritional Information Complexity Promote Healthier Food Choices?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.