Living in a Material World: the Role of Materialism in Consumer Confidence & Well-Being

Dee Warmath, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
This research is the first to explore the relationships between materialistic values and consumer confidence using data from two large scale surveys of nationally representative consumers. It finds that materialism can contribute to regeneration strategies: hope and materialism interact to increase consumer confidence in the economy and in future spending.
[ to cite ]:
Dee Warmath and Nancy Wong (2013) ,"Living in a Material World: the Role of Materialism in Consumer Confidence & Well-Being", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.