When the Going Gets Tough the Materialistic Go Shopping: Materialism and Consumption Response to Stress

Ayalla Ruvio, Temple University, USA
Eli Somer, University of Haifa, Israel
Aric Rindfleisch, University of Illinois at Urbana-Champaign, USA
This research explores the moderating effect of materialism on post traumatic-stress (PTS) in the face of life-threatening events. The results indicate that highly (vs. low) materialistic individuals in the mortal-threat (vs. non-threat) condition reported higher levels of PTS, and exhibited a heightened effect of PTS on maladaptive consumption behaviors.
[ to cite ]:
Ayalla Ruvio, Eli Somer, and Aric Rindfleisch (2013) ,"When the Going Gets Tough the Materialistic Go Shopping: Materialism and Consumption Response to Stress", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.