Materialism and Well-Being Among Consumers of Three Asian Subcultures: the Effects of Religion and Ethnicity

Fon Sim Ong, The University of Nottingham Malaysia Campus, Malaysia
George Moschis, Georgia State University, USA
We present results that explain the relationship between materialism and well-being among Muslims, Buddhists, and Hindus in Malaysia, and examine the impact of ethnicity and religiosity. We find that stress is a variable that mediates the effects of materialism on life satisfaction, which, in turn, is moderated by religious beliefs.
[ to cite ]:
Fon Sim Ong and George Moschis (2013) ,"Materialism and Well-Being Among Consumers of Three Asian Subcultures: the Effects of Religion and Ethnicity", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.