On Metacognition and Culture

Aner Sela, University of Florida, USA
Jonah Berger, University of Pennsylvania, USA
We show metacognitive effects on judgment vary by culture. Whereas American participants and Indians primed with the notion that choice reflects the inner-self interpreted difficult decisions as more important, and consequently deliberated harder, Indian participants and Americans primed with the notion that choice reflects societal roles did not.
[ to cite ]:
Aner Sela and Jonah Berger (2013) ,"On Metacognition and Culture", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.