Empathy-Neglect in Embarrassment-Avoidance: Observations From an Outsider

Li Jiang, University of California Los Angeles, USA
Aimee Drolet Rossi , University of California Los Angeles, USA
Carol Scott , University of California Los Angeles, USA
We tested whether encouraging consumers to take the perspective of an observer corrects for empathy neglect, i.e., the failure to take others’ empathy into account, and reduces embarrassment avoidance. A series of experiments suggest that prompting consumers to perspective-take has different effects among high and low public self-conscious consumers.
[ to cite ]:
Li Jiang, Aimee Drolet Rossi , and Carol Scott (2013) ,"Empathy-Neglect in Embarrassment-Avoidance: Observations From an Outsider", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.