When Do People Talk About and Why?

Evan Weingarten , University of Pennsylvania, USA
Jonah Berger, University of Pennsylvania, USA
People talk about the past, present, and future. When across these ranges do people talk about more and why? Examining over 5,000 social media posts as well as a corpus of offline conversations provides insight into this question and the drivers of interpersonal communication more broadly.
[ to cite ]:
Evan Weingarten and Jonah Berger (2013) ,"When Do People Talk About and Why?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.