The Content and Impact of Mobile Versus Desktop Reviews

Nicholas Lurie, University of Connecticut, USA
Sam Ransbotham, Boston College, USA
Hongju Liu, University of Connecticut, USA
An analysis of almost 50,000 online restaurant reviews shows that mobile reviews are more affective, less cognitive, and more negative than desktop reviews written by the same reviewer. Mobile reviews are perceived as less helpful to readers even after controlling for these differences in review content.
[ to cite ]:
Nicholas Lurie, Sam Ransbotham, and Hongju Liu (2013) ,"The Content and Impact of Mobile Versus Desktop Reviews", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.