Understanding the Psychology of Scarcity: When Limited Resources Prompt Abstract Thinking

Caroline Roux, Northwestern University, USA
Kelly Goldsmith, Northwestern University, USA
Resource scarcity is a fundamental phenomenon yet, to date, our understanding of the psychological processes that scarcity activates has remained limited. We propose and show that activating the concept of scarcity induces individuals to adopt a more abstract mindset, which expands the boundaries of their conceptual categories.
[ to cite ]:
Caroline Roux and Kelly Goldsmith (2013) ,"Understanding the Psychology of Scarcity: When Limited Resources Prompt Abstract Thinking", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.