Planning Under Paucity: Responses to Resource Scarcity Threats Depend on Childhood Environments

Chiraag Mittal, University of Minnesota, USA
Vladas Griskevicius, University of Minnesota, USA
How do cues of resource scarcity influence people’s financial planning? Three experiments show that scarcity cues have different effects depending on people’s childhood environments. Whereas scarcity cues did not affect planning in individuals who grew up with greater family support, those with lower support planned significantly less.
[ to cite ]:
Chiraag Mittal and Vladas Griskevicius (2013) ,"Planning Under Paucity: Responses to Resource Scarcity Threats Depend on Childhood Environments", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.