The Product-To-Space Ratio Effect: Space Influences Perceptions of Scarcity and Product Preference

Julio Sevilla, University of Georgia, USA
Claudia Townsend, University of Miami, USA
This paper demonstrates the effect of product-to-space-ratio on preference and valuation. It shows that a product is perceived as more attractive and valuable when more space is provided to its display. We show that this effect is driven by scarcity perceptions that it persists under cognitive load.
[ to cite ]:
Julio Sevilla and Claudia Townsend (2013) ,"The Product-To-Space Ratio Effect: Space Influences Perceptions of Scarcity and Product Preference", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.