The Role of Political Ideology in Reactions to Warning Labels

Mitchel Murdock, University of South Carolina, USA
Caglar Irmak, University of Georgia, USA
James F. Thrasher, University of South Carolina, USA
This research investigates the role of political ideology in consumer reactions to warning labels and demonstrates that when the FDA is associated with the warning label conservatives (but not liberals) decrease their intentions to quit smoking (Study 1) and increase their purchase intentions of unhealthy foods (Study 2).
[ to cite ]:
Mitchel Murdock, Caglar Irmak, and James F. Thrasher (2013) ,"The Role of Political Ideology in Reactions to Warning Labels", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.