Mere Exposure to Money Motivates Goal Attainment

Gülen Sarial-Abi, Bocconi University, Italy
Kathleen Vohs, University of Minnesota, USA
Four experiments showed that mere exposure to the idea of money led to better intentions, attitudes, motivation, and actual performance toward goals. The results held across financial, health, problem solving, and leisure goals. Theoretically this work ties earning money and using money to goal pursuit through independent and frequently-paired associations.
[ to cite ]:
Gülen Sarial-Abi and Kathleen Vohs (2013) ,"Mere Exposure to Money Motivates Goal Attainment", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.