Can Consumers Make Affordable Care Affordable? the Value of Choice Architecture

Eric Johnson, Columbia University, USA
Ran Hassin, Hebrew University of Jerusalem, Israel
Tom Baker, University of Pennsylvania, USA
Allison Bajger, University of Pennsylvania, USA
Galen Treuer, University of Miami, USA
In less than a year, tens of millions will be choosing health coverage. Our results suggest there is significant room for improving choices. Without any intervention, respondents perform at near chance. However providing calculation aids, and “smart” defaults could save approximately 10 billion dollars every year.
[ to cite ]:
Eric Johnson, Ran Hassin, Tom Baker, Allison Bajger, and Galen Treuer (2013) ,"Can Consumers Make Affordable Care Affordable? the Value of Choice Architecture", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.