Consumption & Heritage

Cele Otnes, University of Illinois at Urbana-Champaign, USA
This roundtable explores intersections between consumption and heritage—a construct that remains underconceptualized within our field. Participants will share their experiences with research endeavors that explore various forms of heritage consumption (e.g., brand, ethnic, intellectual, touristic), address questions related to conducting heritage-related research, and explore a research agenda around heritage.
[ to cite ]:
Cele Otnes (2013) ,"Consumption & Heritage", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.