Looking For a Cultural Border Condition For the Experiential Recommendation

Ezgi Merdin, Bogazici University, Turkey
Özlem Hesapçı, Bogazici University, Turkey
With a series of studies, it is attempted to establish some border conditions of "the experiential recommendation" for happiness. Two main notions of the cultural self are incorporated as the independent variable and a differentiation has been made between the concepts of in-group vs. out-group consumption / service experience.
[ to cite ]:
Ezgi Merdin and Özlem Hesapçı (2013) ,"Looking For a Cultural Border Condition For the Experiential Recommendation", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.