Consumption-Related Challenges and Consumers’ Accumulation of Field-Specific Forms of Capital

Pierre-Yann Dolbec, Schulich School of Business, York University, Canada
How do consumers accumulate field-specific social and cultural capital? By attempting to resolve consumption-related challenges, consumers use three strategies which lead them to develop such forms of capital. This process ultimately brings about changes in their consumption practices and deepens their involvement within the field.
[ to cite ]:
Pierre-Yann Dolbec (2013) ,"Consumption-Related Challenges and Consumers’ Accumulation of Field-Specific Forms of Capital", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.