The Power of Weak Studies: Why the Synthesis of a Research Paper Matters

Blake McShane, Northwestern University, USA
Ulf Bockenholt, Northwestern University, USA
We introduce a meta-analysis ANOVA model to pool information across factorial studies with main and interaction effects. Our model yields summary estimates as well as measures of uncertainty. We illustrate how this approach is implemented and its benefits by re-analyzing three recently published papers in consumer psychology.
[ to cite ]:
Blake McShane and Ulf Bockenholt (2013) ,"The Power of Weak Studies: Why the Synthesis of a Research Paper Matters", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.