I’Ll Have What She’S Sharing: the Effect of Social Media on Experience Consumption

Stefanie Baert, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium
Consumers increasingly purchase experiences relative to material goods. We argue that this phenomenon is possibly due to social media and demonstrate that priming respondents with social media increases the evaluation of experiences. The use of social media and attitude towards social media sharing moderates the effect.
[ to cite ]:
Stefanie Baert and Mario Pandelaere (2013) ,"I’Ll Have What She’S Sharing: the Effect of Social Media on Experience Consumption", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.