The Development of the Mindful Consumption Process Through the Sufficiency Economy

Theeranuch Pusaksrikit, University of the Thai Chamber of Commerce, Thailand
Siwarit Pongsakornrungsilp, Walailak University, Thailand
Pimlapas Pongsakornrungsilp, Walailak University, Thailand
Employing qualitative methods, this study attempts to understand how consumers practice mindful consumption. Through applying the concept of the sufficiency economy, the process of mindful consumption can be developed and sustained. This study extends the concept of mindful consumption by examining the phenomenon at both individual and collective levels.
[ to cite ]:
Theeranuch Pusaksrikit, Siwarit Pongsakornrungsilp, and Pimlapas Pongsakornrungsilp (2013) ,"The Development of the Mindful Consumption Process Through the Sufficiency Economy ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.