What Is the Best Strategy to Track the Price of Your Shopping Basket?

Tatiana Sokolova, HEC Paris, France
Marc Vanhuele, HEC Paris, France
What are the best computational strategies to track the total price of a shopping basket? Van Ittersum et al. found that people choosing the most accurate strategy did worse. We made the comparison in a field study and find that the most accurate and effortful strategy dominates simplification strategies.
[ to cite ]:
Tatiana Sokolova and Marc Vanhuele (2013) ,"What Is the Best Strategy to Track the Price of Your Shopping Basket?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.