Will Future Orientation Make People Socially Expansive?

Haejoo Han, Yonsei University, Republic of Korea
Heeyoung Yoon, Yonsei University, Republic of Korea
Kyoungmi Lee, Seoul National University, Republic of Korea
Across two experiments, we find that future orientation can influence the extent to which consumers would like to expand their social networks. This research suggests that both individual differences in future orientation and the temporally activated future focus can make consumers socially expansive, and the regulatory focus moderates this effect.
[ to cite ]:
Haejoo Han, Heeyoung Yoon, and Kyoungmi Lee (2013) ,"Will Future Orientation Make People Socially Expansive?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.